Human. Wine bottle. Hospitality influencer. Sex icon.

Matty Vino is all these compound nouns, and trillions of toasted oak barrels more.

To some, he represents a charismatic tour guide for Wine Country and beyond—the ultimate expert on what to do when you’re amid the vineyards not actually tasting grape juice. To others, Matty Vino is the embodiment of hope, light, love, and everything still good in this world; the personification of an elixir that facilitates life without regrets.

Unlike actual wine, you can never have too much Matty Vino. So sit down. Hang your inhibitions on that little hook beneath the bar. And pour yourself a tall glass of Vino today.